What’s Japanese For “Doesn’t Translate Well Into English”?

It most likely starts with “Eego wa” and ends in, well, this:
See, the team behind the Firefox browser is trying to boost Japanese usage of the browser, so they held a little competition to make the mascot a bit more “Hello Kitty”-friendly. I sure hope it works well over in the Land of the Rising Sun, because, well, small flatulating omnivorous canids don’t really sell here in the U.S.

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