Paying The Piper


As previously noted in this space, I shall be attending the “Serenity Blogger Bonanza” advance screening of Serenity. I received a confirmation email this morning informing me that:

To significantly increase your chances of getting into the screening, you MUST do the following:
· You MUST include the film’s synopsis on your blog (synopsis below) and you MUST link your blog to the SERENITY website (which has the trailer and production notes) and featured artwork. After you have screened the film, please discuss it on your blog. Please provide us the links to all of your blog posts on SERENITY
· Print out and bring a copy of this confirmation.
· Arrive at the theater AT LEAST 45 minutes before the show begins.
· Upon arrival at the theater, please find a UNIVERSAL PICTURES representative and inform him or her that you are part of the SERENITY BLOGGER BONANZA. The Universal rep will then instruct you as to what to do next.
· DO NOT bring in a camera or a cellular phone that takes pictures. They WILL be confiscated, and you will NOT be allowed into the screening.
· Have a great time!

Drat. I was hoping to grab some pictures of the scads of people sure to be dressed in brown overcoats. I’ll have to see about the cellphone thing, though – would hate for my wife to go into labor mid-screening and have me unawares. Maybe I’ll take her camera-less phone instead…
I’ve obviously taken care of the “link to the Serenity site” requirement, but for completeness’ sake, I’ll post the official synopsis, verbatim:

Joss Whedon, the Oscar® – and Emmy – nominated writer/director responsible for the worldwide television phenomena of BUFFY THE VAMPIRE, ANGEL and FIREFLY, now applies his trademark compassion and wit to a small band of galactic outcasts 500 years in the future in his feature film directorial debut, Serenity. The film centers around Captain Malcolm Reynolds, a hardened veteran (on the losing side) of a galactic civil war, who now ekes out a living pulling off small crimes and transport-for-hire aboard his ship, Serenity. He leads a small, eclectic crew who are the closest thing he has left to family –squabbling, insubordinate and undyingly loyal.

Meh. Firefly/Serenity deserve so much better in terms of PR than that load of hogwash. Whedon and crew seem to be succeeding despite Universal’s best efforts, as the sold-out advance screenings and PR junkets like this Blogger Bonanza show. Then again, “Gunsmoke in space with some Buffy thrown in” probably isn’t the easiest thing for paid corporate PR flacks to put into paragraph form.
All you need to know is that Serenity is 85% likely to rock. Heh.


But you learned that WMMR rocks, and that they have the best NFL parties.
Forget nerd marketing, you learned a valuable lesson before the movie started!

[…] The Fab Four, as the temperatures cool and the leaves begin to turn:MOVIES: Will Serenity usher in a new renaissance of hard sci-fi on the big screen? Or is it just a weird little television show that only a few Buffy die-hards could understand? I remain a bit skeptical, but I’m hoping for the best…and seeing it at the Blogger Bonanza event Wednesday.MUSIC: Will I lose my dignity? Will someone caaaaaaaaaaaaare? Will I wake tomorrow from this nightmaaaaaaare? The Rent Soundtrack is released on Tuesday, and features what seems to be a new song, “Love Heals.” Icky title, but if it’s a new Jonathan Larson tune, I’d gladly overpay for the soundtrack.THEATER: Speaking of people in Rent, Taye Diggs is back on New York’s stages, starring in the first major New York revival of Charles Fuller’s A Soldier’s Play. The taut drama co-stars Anthony Mackie (of Brother To Brother and Million Dollar Baby) and Steven Pasquale (Rescue Me). To repeat: Taye Diggs. Anthony Mackie. Steven Pasquale. I’m not certain, but their combined hottie factor might be hot enough to melt polar ice cap.TELEVISION: Yeah, I don’t watch it anymore either, but Will and Grace begins their final season this Thursday with the much-discussed live episode. Let’s hope that they give Megan Mullally a chance to shine. Let’s hope even more that the writers finally step up their game. […]